Week 16-17: EverAfter – Designing Emotionally

This week, we dove deep into shaping EverAfter — our app that helps users process loss through the emotional documentation of personal belongings. While the concept is sensitive and intimate, we were committed to ensuring that the design speaks the same language as the experience: soft, human, and clear.

We started by focusing on UX and UI precision: crafting flows that feel intuitive and emotionally safe, and choosing wording that reflects warmth, empathy, and sensitivity. Every button label, prompt, and title was carefully considered to guide users without overwhelming them.

To support this vision visually, we built a mood board with earthy tones, soft greens, and muted blushes. These colors, alongside a refined serif font and minimal layout, allowed us to create a modern yet emotionally grounded aesthetic. We wanted every visual element to say: we are together in this process.

A highlight of our week was meeting with Johanna, a UX/UI mentor. Her feedback helped us refine both macro and micro layers of the experience:

• She praised the emotional tone set by our color palette and fonts.

• She encouraged us to add another user path, like a memory gallery, to make the journey less linear.

• She reminded us that tiny details — like icon harmony and font hierarchy — shape emotional clarity.

Her insights reinforced a valuable lesson:

🧠 Empathy lives in the details. Whether through a gentle shade of green or a supportive piece of microcopy, design isn’t just how it looks — it’s how it feels.

We left the week with clarity, direction, and renewed energy to continue building EverAfter into a space that feels not just functional, but emotionally meaningful.